Category Management

Proceso de administración de las categorías de productos como unidades individuales del negocio y personalizar la mezcla de producto y marketing de cada categoría para satisfacer las necesidades del mercado en una base de tienda por tienda.

Marketing dictionary. 2013.

Mira otros diccionarios:

  • Category management — is a retailing concept in which the total range of products sold by a retailer is broken down into discrete groups of similar or related products; these groups are known as product categories. Examples of grocery categories may be : tinned fish,… …   Wikipedia

  • category management — ➔ management * * * category management UK US noun [U] (ABBREVIATION CM) ► COMMERCE, MARKETING a method of marketing products by considering them as a group, not as individual products: »The company is now focusing on category management, using… …   Financial and business terms

  • Category-Management — Der Begriff Warengruppenmanagement oder auch Category Management bezeichnet im Marketing die Strukturierung einer Geschäftsstätte im stationären Einzelhandel nach dem Prinzip der Warengruppen. Diese werden mithilfe von Marktforschungs Analysen… …   Deutsch Wikipedia

  • Category Management — Der Begriff Warengruppenmanagement oder auch Category Management bezeichnet im Marketing die Strukturierung einer Geschäftsstätte im stationären Einzelhandel nach dem Prinzip der Warengruppen. Diese werden mithilfe von Marktforschungs Analysen… …   Deutsch Wikipedia

  • category management — Mktg the process of manufacturers and retailers working together to maximize profits and enhance customer value in any given product category. Category management has developed from brand management and the techniques of efficient consumer… …   The ultimate business dictionary

  • Category Management — Warengruppenmanagement; Umsetzung des ⇡ Efficient Consumer Response (ECR) Ansatzes auf der Angebots bzw. Marketing Seite (Pendant zu ⇡ Supply Chain Management) primär im Rahmen der handelsbetrieblichen ⇡ Sortimentspolitik. Grundlage ist die… …   Lexikon der Economics

  • category management — / kætɪg(ə)ri ˌmænɪdʒmənt/ noun a system where managers have responsibility for the marketing of a particular category or line of products …   Marketing dictionary in english

  • category management — put the brands in front of the consumer соответствующим образом (см. соответствующим образом). (Словарь бизнес сленга компании Schwarzkopf Россия) …   Словарь бизнес-сленга

  • Management — in all business and organizational activities is the act of getting people together to accomplish desired goals and objectives using available resources efficiently and effectively. Management comprises planning, organizing, staffing, leading or… …   Wikipedia

  • Management Communication Quarterly —   …   Wikipedia

  • Management consulting — indicates both the industry and practice of helping organizations improve their performance primarily through the analysis of existing organizational problems and development of plans for improvement. Organizations hire the services of management …   Wikipedia

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